The dream of all entrepreneurs is to have a perfectly recognizable brand, with products appreciated for their quality but recognizable by everyone at first sight. Creating brand identity is an effective marketing move especially if enhanced by the use of personalized corporate gifts .

The product or service provided can be excellent, but in order for the company to be known and easily identifiable it is necessary to make the brand unmistakable, to capture the attention of customers and win them over. There are several strategies that can be put in place to achieve this, but the priority is to retain customers. Many companies have understood its importance and this has allowed them to make themselves known to the target audience as a brand of high quality and great reliability.